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Activision makes a historic decision for the CoD franchise: No more consecutive releases from the same sub-series.
Activision, the developer behind the Call of Duty franchise, has announced a bold move addressing a long-standing concern among fans. From now on, the main series will no longer release games from the same sub-series (Modern Warfare or Black Ops) two years in a row.
This strategic change promises a major transformation for the future of the franchise and the pace of development for its studios.
In recent years, Call of Duty has fallen into a cycle of back-to-back releases from the Modern Warfare and Black Ops sub-series. This has led to several negative effects on both developers and players:
Developer Fatigue: The annual release schedule and working on the same brand theme limited the studios’ ability to innovate and create fresh content.
Franchise Fatigue: Players became tired of seeing similar themes and mechanics year after year, leading to decreased engagement.
Story Repetition: Repeatedly stretching the same universe, characters, and storylines stifled creativity.
This new rule will bring more variety and breathing room to the Call of Duty release calendar. The cycle will likely look like this:
| Year | Expected Release | Example |
| Year 1 | Modern Warfare Series Game | Call of Duty: Modern Warfare 4 |
| Year 2 | New or Different Sub-Series | Call of Duty: Advanced Warfare 2 (or a new IP) |
| Year 3 | Black Ops Series Game | Call of Duty: Black Ops: Cold War 2 |
| Year 4 | New or Different Sub-Series | Call of Duty: Ghosts 2 (or a new IP) |
This decision is a big win for Call of Duty fans:
Higher Quality Expectations: With two years between entries in each sub-series, titles like MW and BO will have more polish, innovation, and less of a rushed feel.
More Variety: Players can look forward to diverse shooter experiences, from World War II and the Space Age to entirely new settings.
Longer Support: The gap between mainline games gives studios like Treyarch and Infinity Ward more time to support their current titles, improving live service quality.
This new approach is seen as one of the most significant strategic moves in Call of Duty’s journey back to its former glory.
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