The powerhouse of football, FIFA, has teamed up with streaming giant Netflix. After ending its 30-year partnership with EA Sports, the federation is making a game-changing move by returning to the pitch exclusively on Netflix before the 2026 World Cup.

This collaboration is more than just the launch of a new game; it marks FIFA’s integration into a global "entertainment and gaming" ecosystem.

Targeting the 2026 World Cup: Perfect Timing

FIFA’s Netflix move is set to coincide with the FIFA World Cup 2026, expected to be one of the biggest football events ever.

• Accessibility: During the tournament, watched by billions, Netflix subscribers can access the official FIFA game on their phones without any extra fees.

• Global Engagement: With this move, FIFA aims to bring the excitement of the tournament not just to stadiums, but directly into the hands of fans everywhere.

The FIFA Era in the Netflix Games Ecosystem

By adding blockbusters like GTA Trilogy and Football Manager to its library in recent years, Netflix has proven its commitment to gaming. The arrival of FIFA is the highlight of this strategy:

• Ad-Free and No In-App Purchases: Every Netflix subscriber can enjoy the full FIFA experience with no in-game purchases or annoying ads.

• Mobile-First Focus: The game is expected to deliver high performance and smooth controls on mobile devices, appealing to both casual gamers and hardcore football fans.

A Strategic Move Against EA Sports FC?

With this step, FIFA is choosing to fill the massive gap in mobile gaming and digital streaming rather than entering a direct "console war" with EA Sports’ FC series. This is a show of strength designed to prove the enduring value of the FIFA brand and its ability to reach a global audience without EA.