Microsoft has rolled out major updates to its Game Pass plans—not just renaming the packages, but also implementing significant price increases worldwide. In this blog, we break down the big picture and offer clear, actionable advice for gamers, without overwhelming you with old vs. new numbers.

Package Names: What Will You See Now?

Microsoft has rebranded its subscription tiers. Users will now encounter the following names:

• Game Pass Core → Game Pass Essential

• Game Pass Standard → Game Pass Premium

• Game Pass Ultimate (name remains the same)

• PC Game Pass (name remains the same)

In some regions, package contents (such as cloud gaming access) may have minor differences or adjustments—but the main change is in naming and pricing strategy.

How Have Prices Changed? (Short & Simple)

We’re not listing country-by-country figures because prices vary widely by region and are frequently updated. Here’s the general trend:

• Many markets worldwide have seen increases between 20% and 100%.

• In most major markets (US, Europe, UK, Canada, etc.), the hikes are generally mid-range (20–100%).

• Some markets have seen price hikes even above this range—so there are exceptions.

So, it’s not accurate to say “it’s the same everywhere”—but the global trend is clear: subscription costs have gone up noticeably.

How Does This Impact Gamers?

• Subscription decisions will get tougher: If your renewal date is coming up, you may consider downgrading, canceling, or pausing your plan.

• One-time purchases may become more attractive: Instead of long-term subscriptions, buying digital game keys or grabbing deals during sales could become more popular.

• Market behavior will shift: The code/key market, resales, and retail promotions may look more appealing.

• User segmentation will deepen: Casual gamers might quit subscriptions, while heavy users are likely to continue.

What Should You Do? (Practical Tips)

1. Check your renewal date. If you have an upcoming auto-renewal, reconsider your options.

2. Consider downgrading your plan. Switching from Ultimate to Essential/Premium can significantly lower your costs.

3. Track promotions & stock. Some retailers may still offer old-priced stock or vouchers.

4. Evaluate one-time purchase options. Owning a single game you play often may be cheaper than a subscription.

5. Compare regional deals. If your account and local laws allow, regional price differences can offer opportunities—but make sure you comply with Microsoft’s account terms.

LotKeys: Your Alternative

For gamers looking for alternatives during this price surge, platforms like LotKeys offer digital game keys and great deals. If you want a fast solution, consider one-time game purchases or discounted keys.

You can still buy at the old price on LotKeys.